The Commercial Real Estate Alpha Site

I saw this today from Reid Bennett, CCIM on LinkedIn and it resonated.

“📣If you tell a bunch of brokers to “bring you an offer” and that you are not paying the commission, here’s what happens:

1️⃣ You have a bunch of brokers out there, trying to get the LOWEST price as you have swithched the fiduciary responsibility to achieve the best and lowest price for THEIR BUYER.

2️⃣ You will confuse the market as the good buyers will receive your “OFF MARKET” property from seven different brokers and they will back off.

3️⃣ You will represent yourself as an unrealistic or unmotivated seller, and your property will get stale by the time you get serious about hiring a broker.

🔎Do your research, find the best broker in your market that specializes in your asset type and hire them. This will almost guarantee the highest price.”