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More folks are watching youtube on TV’s than on phones. Maybe its the 100″ screens versus an iphone max?

Article by Max Knoblauch via sherwood news – <—- CLICK HERE for complete article and others like it.

Ready to feel old? When YouTube launched nearly 20 years ago in 2005, there wasn’t even an iPhone yet, and we all watched viral videos of silly pets and funny fails on our computers. But that didn’t impede the insane growth of the site, and by the summer of 2006, it was serving 100 million videos a day. In November 2006, Google bought YouTube for a cool $1.65 billion. Fast-forward one more year and the introduction of the iPhone in 2007 let us all do more watching, recording, and sharing of videos, leading to even more explosive growth.How explosive? CEO Neal Mohan revealed that we’re watching more than a billion hours of YouTube every day, and for the first time, we’re doing more of it on our TVs than on our phones. It’s not entirely surprising: data showed that for the first six months of 2024, a quarter of all time spent streaming on US televisions was through YouTube.While you might think of Netflix as the streaming king, in reality, YouTube has consistently topped Nielsen’s streaming platform viewership gauge for the past two years, handily beating Netflix. On the overall TV distributor list, it’s hot on Disney’s heels — even overtaking the studio in July.

THE TAKEAWAY Wherever you watch it, YouTube is making money. Unlike a lot of other streaming platforms that came to advertising second, YouTube has long built video monetization into its strategy. While YouTube does have a subscription service, YouTube TV, its ad business is where the real money’s at: it raked in $32 billion in ad revenue in 2023, compared with Netflix’s total revenue of $34 billion.  Meanwhile, every other streaming service is coming around to ad-supported tiers — check out our analysis of which ones give you the best bang for your buck here. Since 2023, YouTube TV, Alphabet’s paid streaming service, has raised its subscription prices by about 28%.