The Commercial Real Estate Alpha Site

Big game, bigger spend

Ponying up … Super Bowl Sunday is nearly upon us, and the price of a 30-second ad has hit a record $8 million in 2025. That’s up from $7 million in 2023 and $5.5 million in 2021. The rising cost shows just how valuable the Super Bowl is to advertisers looking to reach millions of viewers. 

Here’s a look at the public companies with confirmed spots in order of market cap (highest to lowest). The smaller the company dishing out for an ad, the bigger the bet. May the best commercial—and hopefully, not the Chiefs—win.

Meta (META) will push hardware, and not its core apps, with a spot for the Rayban-Meta Collection.

Nestlé S.A. (NSRY) will air ads for Häagen-Dazs and Coffee-Mate.

Procter & Gamble (PG) will advertise Spruce Weed and Grass Killer.

Novartis (NVS) is using its airtime to promote Breast Cancer Awareness.

Disney (DIS) is showing up to hype its Disney+ streaming service.

PepsiCo (PEP) is running spots for Doritos, Lay’s, and Mountain Dew.

Unilever (UL) has ads teed up for Hellmann’s and Dove.

Intuit (INTU) aims to get eyeballs on Turbo Tax as April 15 looms.

Uber (UBER) is running it back with more ads for Uber Eats.

Anheuser-Busch InBev (BUD) is leaning on its poster boy Post Malone to make Bud Light great again.