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What did you think of the games outcome?

What did you think of the commercials this year?

Super Bowl Spending

They say “monocultural” events are becoming very rare. These are the moments that capture a high percentage of society’s attention…and hence have massive monetization potential. Yesterday’s Super Bowl was one of them. While estimated viewership, 100 million people, was an entire zip code away from the World Cup Final’s viewership (1.5 billion people), the Super Bowl is nevertheless one of the most attention-grabbing days of the year, domestically. Because of the concentrated eyeball potential, guess how much a 30-second ad cost? $7 million (according to AdAge). 

Titan’s Takeaway

We can’t help but wonder if buying an ad spot is economically worth it. Or more specifically, we’re wondering at what price point does buying a Super Bowl ad no longer make sense. But don’t get us wrong here – they are highly entertaining to watch.  

I enjoyed the Will Ferrell and Ben Affleck ad’s. Let’s hope they don’t end up like Larry David’s previous FTX ad’s.

The Inflation Dragon

I.e., the Federal Reserve’s battle against Inflation. From Princeton economics professor Alan Blinder (also ex Vice Chairman of the Fed) last week:   “Consider these amazing facts. When the Fed started tightening in March 2022, the unemployment rate was 3.6%. Since then, about four million net new jobs have been created, and the unemployment rate today stands at 3.4%. Yet inflation has come way down, not up; wage increases are moderating, not accelerating; and less inflation from rents is in our future. We also know that the effect of tight money on inflation is long delayed. Maybe, just maybe, the Fed can finish off the dragon without killing the economy.”  Tuesday’s inflation report is going to be a market-moving signal either way.